Privacy policy

Last updated: 3 September 2026

Apiar London Ltd (“Apiar”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy applies across Apiar’s website and online store. It explains how we collect, use and share personal data when you browse our website, purchase a product, sign up for marketing, contact us or otherwise interact with Apiar.

Apiar London Ltd is the data controller responsible for your personal data. Our main website is hosted using Netlify, while our ecommerce storefront, checkout and order-management services are provided through Shopify.

1. Personal data we collect

Depending on how you interact with us, we may collect the following information.

Identity and contact data

Your name, email address, telephone number, billing address, delivery address and other contact details.

Order and transaction data

Details of products viewed or purchased, items added to your basket, order value, payment status, delivery information, returns, refunds and communications relating to your order.

Payment information is collected and processed by Shopify and its payment providers. Apiar does not ordinarily receive or store your complete payment card details.

Product customisation data

Information you provide for personalised products, such as names, dates, locations, coordinates, inscriptions or other requested details.

Marketing and communication data

Your marketing preferences, email subscriptions, correspondence with us and information about how you interact with our emails, including opens and link clicks.

Technical and usage data

Your IP address, device type, browser type, operating system, approximate location, referral source, pages viewed and information about how you use our website and store.

Advertising data

Information about your interaction with our advertising, including campaign, referral and conversion information collected through platforms such as Meta.

2. How we collect personal data

We collect personal data:

  • Directly from you when you place an order, join our mailing list, complete a form, contact us or request a customised product.
  • Automatically when you browse our website or store, through cookies and similar technologies.
  • From service providers that operate parts of our website, store, marketing and analytics systems.
  • Through advertising lead forms and campaigns operated on platforms such as Facebook and Instagram.

3. How and why we use your data

We use personal data for the following purposes:

Purpose Lawful basis
Processing orders, taking payment and arranging delivery Performance of a contract
Providing product customisation, customer support, repairs, returns and warranty services Performance of a contract
Maintaining financial, tax and company records Compliance with a legal obligation
Preventing fraud and protecting our website, customers and business Legitimate interests and, where applicable, legal obligation
Responding to enquiries and maintaining customer relationships Legitimate interests
Improving our website, products and customer experience Legitimate interests, or consent where cookies and similar technologies are involved
Measuring advertising performance and delivering relevant advertising Consent where required for cookies and tracking technologies
Sending marketing emails to people who have subscribed Consent
Sending marketing about similar Apiar products to existing customers where permitted Legitimate interests and applicable UK electronic marketing rules

Where we rely on legitimate interests, we consider whether our business interest is necessary and balanced against your privacy rights.

We will not use your personal data for a materially different purpose without providing further information and identifying an appropriate lawful basis.

4. Marketing communications

We use Klaviyo to manage our email marketing, mailing lists, customer segmentation and certain customer communications.

We may send you marketing emails where:

  • You have actively subscribed to receive them; or
  • You are an existing customer and applicable law allows us to contact you about similar Apiar products.

Every marketing email will provide a way to unsubscribe. You can also withdraw your consent or change your preferences by contacting us at info@apiar.co.uk.

If you unsubscribe, we may retain limited information on a suppression list to ensure that we respect your request and do not add you back to marketing communications accidentally.

We will not treat a telephone number supplied for an order, enquiry or advertising lead form as consent to receive SMS marketing unless you have separately opted in.

5. Cookies and tracking technologies

Our website and online store use cookies and similar technologies for:

  • Essential website and checkout functions.
  • Remembering settings and preferences.
  • Understanding website traffic and performance.
  • Measuring marketing and advertising performance.
  • Delivering advertising that may be more relevant to you.

These technologies may be provided by Netlify, Shopify, Google Analytics, Meta and other providers identified through our cookie controls.

Strictly necessary cookies may operate without consent because they are required for functions such as website security, shopping baskets and checkout.

Where consent is required, non-essential analytics and advertising technologies will be used only after you have given your consent. You can accept, reject or manage these technologies through the cookie controls displayed on our website or store. You can change your preferences at any time.

Blocking certain cookies may affect how some parts of the website or store function.

6. Who we share personal data with

We share personal data only where necessary to operate our website and store, fulfil orders, communicate with customers, analyse performance or provide marketing and advertising services.

This may include:

  • Netlify, for hosting and delivering our main website.
  • Shopify, for ecommerce, checkout, payment, customer and order-management services.
  • Klaviyo, for email marketing, customer segmentation and communication analytics.
  • Google, for website analytics and related services.
  • Meta, for advertising, lead collection, conversion measurement and audience services.
  • Payment-processing and fraud-prevention providers.
  • Delivery and logistics providers.
  • Manufacturing partners, watchmakers or other suppliers where information is required to fulfil or customise an order.

We may also disclose personal data where we are legally required to do so, such as in response to a valid court order or other binding legal requirement.

We only provide each organisation with the information reasonably required for its role. We do not sell personal data.

Some providers process personal data on our behalf, while others may act as separate data controllers for particular services. Where another organisation acts as a separate controller, its own privacy policy will also apply.

7. Our relationship with Shopify

We use Shopify to provide our ecommerce storefront, checkout, payment, customer and order-management services. Information submitted through our online store is transmitted to and processed by Shopify.

We also use Shopify features that may process information about your interactions with our store alongside information from your interactions with Shopify and other Shopify merchants. This helps Shopify provide and improve services such as analytics, fraud prevention, product personalisation and advertising.

For some of this processing, Shopify acts as a separate data controller and is responsible for how it uses your personal data.

You can learn more through the Shopify Consumer Privacy Policy and manage relevant privacy choices through the Shopify Privacy Portal.

Depending on your location and the services enabled, you may also be able to opt out of certain uses of your information for targeted advertising through our data-sharing opt-out page.

8. International transfers

Some of the service providers we use operate internationally. As a result, personal data may be transferred to or processed in countries outside the United Kingdom.

Where required, these providers use safeguards recognised under UK data protection law. These may include transfers to countries recognised as providing adequate protection, approved contractual protections or other lawful transfer mechanisms.

Further information about the safeguards used by a particular provider is available through that provider’s privacy policy or data-processing terms.

9. Data retention

We retain personal data only for as long as reasonably necessary for the purposes described in this policy.

The retention period depends on the type of information, why it was collected and any legal, accounting, tax, warranty or dispute-resolution requirements that apply.

For example:

  • Order and transaction records may be retained for the period required by tax and accounting law.
  • Customer service and warranty records may be retained while they remain relevant to the product or customer relationship.
  • Marketing data is generally retained until you unsubscribe, withdraw consent or the information is no longer useful for the purpose for which it was collected.
  • Limited suppression records may be retained after an unsubscribe request so that we can continue to honour it.

We may retain anonymised information that can no longer identify you.

10. Data security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, loss or destruction.

Access to personal data is limited to people and service providers who require it for legitimate business purposes.

No internet-based service is completely secure, but we review our systems and working practices to reduce privacy and security risks.

11. Your rights

Under UK data protection law, you may have the right to:

  • Request access to your personal data.
  • Ask us to correct inaccurate or incomplete personal data.
  • Ask us to erase your personal data in certain circumstances.
  • Ask us to restrict how your personal data is used.
  • Object to processing based on legitimate interests.
  • Object at any time to the use of your personal data for direct marketing.
  • Request the transfer of certain personal data to you or another organisation.
  • Withdraw consent at any time where processing is based on consent.
  • Complain to the Information Commissioner’s Office.

These rights are subject to certain legal conditions and exemptions.

To exercise a right, contact us using the details below. We may need to request information to confirm your identity before completing your request.

You can find more information or submit a complaint through the Information Commissioner’s Office. We would appreciate the opportunity to address your concerns directly first.

12. Automated decision-making

Apiar does not use personal data to make solely automated decisions that produce legal or similarly significant effects concerning you.

Our ecommerce, advertising and marketing providers may use automated methods to prevent fraud, measure engagement, create audiences, personalise services or determine which advertisements are displayed.

13. Children’s data

Our website and products are not directed at children, and we do not knowingly collect personal data from children.

If you believe that a child has provided personal data to us, please contact us so that we can review and, where appropriate, delete the information.

14. Third-party websites

Our website and store may contain links to websites or services operated by other organisations.

We are not responsible for the privacy or security practices of those organisations. We recommend reviewing their privacy information before providing personal data.

15. Changes to this policy

We may update this Privacy Policy to reflect changes to our services, technology, legal obligations or business practices.

The latest version will be published on this page with an updated date. Where appropriate, we may notify you separately of significant changes.

16. Contact us

For questions about this Privacy Policy, how Apiar handles personal data or to exercise your data-protection rights, please contact:

Apiar London Ltd
26 Seacole Walk
London
SW17 0ZH
United Kingdom

Email: info@apiar.co.uk